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Advertising and promotion : / an integrated marketing communications perspective George E. Belch and Michael A. Belch.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextPublication details: Boston : New Delhi : McGraw-Hill/Irwin, c2009.[2012]Edition: 8th edDescription: xxv, 836p.: col. ill.; 28cmISBN: 9780073381091 (alk. paper); 0073381098 (alk. paper); 9780071284400; 0071284400; 9780071286091; 0071286098Subject(s): BBA | Advertising | Sales promotion | Communication in marketingDDC classification: 659.1/ B427a LOC classification: HF5823 | .B387 2009
List(s) this item appears in: Green Business School.
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659.1/ B427a 1 Available 3010009834
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659.1/ B427a 2 Available 3010005907
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659.1/ B427a 3 Available 3010005909
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659.1/ B427a 4 Available 3010005912
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659.1/ B427a 5 Available 3010009837
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659.1/ B427a 8 Not For Laon 3010010568
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659.1/ B427a 10 Available 3010009836
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659.1/ B427a 11 Available 3010005914
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659.1/ B427a 13 Available 3010005911
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659.1/ B427a 14 Available 3010005908
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659.1/ B427a 15 Available 3010005915
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659.1/ B427a 16 Available 3010003381
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Includes bibliographical reference and index.

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Last Updated Oct 16, 2019.
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