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Advertising and promotion : / an integrated marketing communications perspective George E. Belch and Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookPublisher: Boston : New Delhi : McGraw-Hill/Irwin, c2009.[2012]Edition: 8th ed.Description: xxv, 836p.: col. ill.; 28cm.ISBN: 9780073381091 (alk. paper); 0073381098 (alk. paper); 9780071284400; 0071284400; 9780071286091; 0071286098.Subject(s): BBA | Advertising | Sales promotion | Communication in marketingDDC classification: 659.1/ B427a
List(s) this item appears in: Green Business School.
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Includes bibliographical reference and index.

9834

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Last Updated Oct 16, 2019.
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