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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk

By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice-Hall, c2007.[2008]Edition: 9th ed.Description: Various pages.: illus.; 27cm.ISBN: 8120330862; 0131869604 (alk. paper).Subject(s): BBA | -- Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342/ SCH333c
List(s) this item appears in: Green Business School.
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Includes bibliographical reference and index.

8075

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Last Updated Oct 16, 2019.
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